KordaMentha rebrand

KordaMentha is a financial services firm with a varied service offering. In 2016 they undertook a brand overhaul to help reposition themselves in the market. As the lead designer throughout the implementation process I was responsible for refining the design, setting rules around it’s proper usage, and ensuring there was consistency across all areas of the business.

Key responsibilities
  • Responsible for implementing the new brand design across all areas of the business including marketing brochures, merchandise, corporate stationery, internal facing documents, brand guidelines, training manuals, as well as providing design consultation to the architects for three office fitouts.
  • Worked with the Marketing department to design a new range of materials including company overview brochures, service offering brochures, and case studies.
  • Provided art direction for staff photoshoots and undertook the editing of over 150 final images.
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